Copyright © 2018 Mingguo Li

Bodoni Typeface Specimen

DANCE WITH TYPE

OBJECTIVE

Design a booklet to promote a chosen typeface and give the typeface a soul.

APPROACH

The typeface that I chose was Bodoni, which is a typeface of a slightly condensed
underlying structure with flat and unbracketed serifs, and extreme contrast between thick and thin strokes. Massimo Vignelli stated that "Bodoni is one of the most elegant typefaces ever designed.” I combined big Bodoni type with dancers to show the elegance of the letterforms.

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