Copyright © 2018 Mingguo Li

Rebrand of Theranos 

THERANOS

OBJECTIVE

Find a brand that is dead and redesign its brand identity to fit a future vision. 

APPROACH

Theranos is an American health technology company. I was inspired by Theranos’s mission about empowering people by providing accessible customized health information. Based on its brand soul, I believe Theranos can dive into a new vision, which is about diagnostic solutions, data visibility and enabling consumers to understand their own genetic information.

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